"Portfolio" with elegant brown script on a black background, authored by Sophie Jane Harding.
Sophie Jane's Logo

Creative and detail-oriented Graphic Designer with experience in editorial design, illustration, branding, and storytelling. Currently at Southland District Council, I bring a purposeful approach to design, creating work that connects with people and makes a positive impact.

Brown Line
Brown Line

BACHELOR OF DESIGN
(First-Class Honours) in Visual Communication Design, Massey University, New Zealand, 2020 - 2023.

A book titled 'The Wonder' by Sophie Harding resting on a concrete table. The cover features illustrations of a tortoise and a mammoth.
Stylized number 2023 in gold and brown colors.

I WONDER: THE JOURNEY OF THE WISE TORTOISE AND THE CURIOUS OTTER

‘I Wonder’ is an illustrated and written exploration of self-reflections examining how we perceive ourselves and our surroundings. It’s intended as a tool to improve one’s state of mind. Through the journey of two anthropomorphised characters, the Wise Tortoise and the Curious Otter, the Otter discovers the importance of slowing down, letting go, reflecting, and viewing the world from a different perspective through the insightful words of the long-lived Tortoise.

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Local Waters Done Well Banner
Open book with text and a large graphic of a sword on the right page, titled 'King Arthur' in a medieval font.
Stylized numbers 2023 in a decorative font.

THE THEORIES OF STONEHENGE

‘Stonehenge’ is a response to the ISTD brief ‘Mapping the World’ that asked participants to typographically express, communicate and identify an intriguing insight that aids our understanding of the world. This could be accomplished by conducting a study on origins and historical developments. It might focus on a map's cultural, political, social, scientific, or geographical aspects.

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Green campaign poster with white text stating, 'Stand for positive change.' Encourages Southland residents to be candidates in the 2025 Southland District Council elections, with a website link for more information and the Southland District Council logo at the bottom right.
Decorative number 2025 in a stylized, elegant font.

ELECTIONS CAMPAIGN

Southland District Council Elections Campaign 2025

This campaign was designed to encourage community participation in the 2025 Southland District Council elections, with a focus on both standing as a candidate and voting. The creative direction is bold, clean, and intentional—designed to stand out in public spaces and digital environments, while maintaining clarity and accessibility.

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Illustration of outdoor mountain scene with people hiking, dogs, goats, a person fishing, a pickup truck, and a surfer, with a bright sun in the sky.
Text logo reading 'Kia Korero' in white with swirl designs on a teal background.
Simplified illustration of a green mountain with a shadow on a light blue background.
Neon pink sign for RIFF live entertainment venue at night.
Stylized text displaying the numbers 2025' in gold on a black background.

RIFF

When designing the logo for Riff, I wanted to create something that visually captures who they are: a bold, genre-fluid music club that brings people together through sound. The concept started with two key ideas — the repeat bar from sheet music and the aux cord, (used in their original branding) — both powerful symbols of connection and rhythm.

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Empty beverage bottles, snack packets, sandwich container, and trash scattered around a shopping cart on a grassy area with the caption 'The Lot' underneath.
Good Morning Good Night. Two designs of a cartoon cat holding a game controller with the text 'GM GN'. The left design has a light pink background, and the right has a purple background.
Stylized gold number 2025 on a black background

GOOD MORNING GOOD NIGHT

Good Morning Good Night is a Lincoln-based bakery known for its creative, small-batch croissants and cookies, offered through limited-time pre-orders and weekend deliveries. Focused on bold flavors and beautifully baked treats, the brand brings a fun, fresh energy to the local food scene. I was tasked with creating a logo that captures their playful spirit, handcrafted quality, and ever-evolving menu of deliciousness.

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Colorful text saying 'Stories & Song' on a cream background with each letter in pastel colors.
Logo for Formade design and architecture studio with stylized square and line drawings, and text in elegant thin fonts on a brown background.
Logo of the Federal Municipal Council featuring a stylized landscape with a red sun, mountains with snow, and a river, alongside the name of the council in blue text.
Dark background with the word 'moonchai' in large, light gray font, and two tea bags hanging above, one slightly to the left and the other to the right, both with the word 'moonchai' on their tags.
Stylized illustration of a bellbird with the body of a bird and the tail feathers of a bird.